After a week of video teasers, the boys finally released the music video for their bright, bouncy single, "Kiss You," Monday afternoon. The video, which member Louis Tomlinson called "pure stupidity," features the guys in a variety of kooky studio settings and cutesy get-ups, from Elvis Presley's "Jailhouse Rock" scene to surfing.
"The ultimate tease, I think it's as you've never seen the boys before, kind of studio-based. I wouldn't say comedy, it's all tongue-in-cheek," video director Vaughan Arnell told MTV News.
And the fan reviews are in:
I can not breath, that video was perf. They're all so perf and omfg, somebody help me. #KissYouOnVEVO— angelica (@_AngieDenisse) January 7, 2013
Ok the video is perfect! Louis and niall were so cute! Zayn and harry were like OMG amazing my zarry feels are done! #KissYouOnVEVO— Rocky Andy(@Sel_1D_LM) January 7, 2013
Goosebumps the lot. I'm nearly crying basically.. #KissYouOnVEVO— grace. (@gracewearn_) January 7, 2013
The best thing of my life. That just made my day 8 million times better. #KissYouOnVEVO— Allison Wertenberger (@Awertenberger) January 7, 2013