Blogger Andrew Sullivan surprised readers Wednesday with the news that The Dish would part ways with The Daily Beast to form an independent site supported by readers.
In a blog post on The Daily Beast's site, Sullivan explained his decision to return to his original AndrewSullivan.com URL and to institute a reader-supported ad-free payment model. Joined by Dish editors Patrick Appel and Chris Bodenner, Sullivan launched Dish Publishing LLC, and offered readers unlimited access to content for $19.99 a year starting Feb. 1.
Sullivan said that he hoped a successful independent business model would help deter smaller sites from seeking corporate ownership.
Daily Beast editor-in-chief, Tina Brown, wished Sullivan and co. well:
Sullivan, who has been one of the web's most prominent bloggers since he started in 2000, had previously listed his blog with The Atlantic and Time before joining The Daily Beast in 2011. You can sign up for a Dish membership here.
Fellow journalists took to Twitter to weigh in on Sullivan's declaration of independence:
Will now start referring to Feb. 1 as the "Sully Cliff" thebea.st/WkUoeJ— daveweigel (@daveweigel) January 2, 2013
Have been reading @sullydish in blog form since 2000. Where do I hit the "subscribe" button?— daveweigel (@daveweigel) January 2, 2013
Andrew Sullivan leaves Beast to take the Dish solo, entirely reader funded. Let's pay up & support his leap of faith: thebea.st/VvO87k— Philip Gourevitch (@PGourevitch) January 2, 2013