The message was created in the aftermath of the shooting at Sandy Hook Elementary School in Newtown Conn., the sixteenth mass shooting that took place in the US this year, that cost the lives of 26 people, 20 of them first graders.
The film was sponsored by DemandAPlan.org, an organization calling for President Barack Obama and Congress to step forward with a plan that will end gun violence. Their main points include,
1. Require a criminal background check for every gun sold in America
2. Ban assault weapons and high-capacity magazines
3. Make gun trafficking a federal crime, including real penalties for “straw purchasers”
The list of celebrity petitioners includes Beyonce, John Hamm, Jennifer Anniston, Jason Bates, Michele Williams, Reese Witherspoon, Rashida Jones, Will Ferrell, Ellen Degeneres, and many more.