PepsiCo, which owns both Pepsi-Cola and Frito-Lay launched a bold new flavor of potato chips for Chinese consumers this summer. Pepsi Chicken marries the tastes of cola and chicken-flavored potato chips for a flavor described by Ad Age as "similar to barbecue with a sugary aftertaste."
According to Ad Age, the flavor combination makes sense in China, where chicken wings cooked in soy sauce and cola is a comforting favorite.
"We thought it would be really cool to have a cola combined with chicken. ... It's a very popular dish in China," PepsiCo's marketing rep in China explains. "Also it would be very cool to involve one of our most-iconic soft drinks."