
KTBS-TV's Rhonda Lee told Journal-isms that her employer fired her for responding to racial comments on the station's Facebook page. While the station told her that she had violated the company's social media policy, Lee said that her employee manual never mentioned any such restrictions: " I was accountable for a rule that essentially isn't in existence." Lee's story has raised questions about how media members should interact with viewer criticism on social media.
On October 1, Emmitt Vascocu, a retired white man from the area, wrote that Lee's hair was too short for TV:
Lee wrote back:
I am very proud of my African-American ancestry which includes my hair. For your edification: traditionally our hair doesn't grow downward. It grows upward. Many Black women use strong straightening agents in order to achieve a more European grade of hair and that is their choice. However in my case I don't find it necessary. I'm very proud of who I am and the standard of beauty I display. Women come in all shapes, sizes, nationalities, and levels of beauty. Showing little girls that being comfortable in the skin and HAIR God gave me is my contribution to society. Little girls (and boys for that matter) need to see that what you look like isn't a reason to not achieve their goals.
Conforming to one standard isn't what being American is about and I hope you can embrace that.
"Thank you for your comment and have a great weekend and thank for watching.
In another post, on November 14, Lee also responded to viewer Kenny Moreland, who asked why an annual charity function apparently only helped children of color:
Lee replied:
Lee told Journal-isms that her news director and general manager told her that she had violated an unwritten policy mentioned in a meeting she never attended. KTBS initially declined to comment on Lee's firing, but recently posted their side of the story on Facebook, saying that Lee had repeatedly been warned not to interact with viewers on social media:
Ms. Rhonda Lee was let go for repeatedly violating that procedure and after being warned multiple times of the consequences if her behavior continued. Rhonda Lee was not dismissed for her appearance or defending her appearance. She was fired for continuing to violate company procedure.
On his own Facebook page, Vascocu later wrote: "To all in ciber [sic] land," he said. "I have Dementia...so in saying this if i say something that hurts someone bare [sic] in mind that i have this problem."
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