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50-foot duck: Company floats rubber duck down the Thames [PHOTOS]

Posted By GABRIELLE LEVY, UPI.com   |   Dec. 12, 2012 at 11:40 AM   |   Comments

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Dec. 12 (UPI) -- Pass the bath bubbles?

British gambling website Jackpotjoy deployed one of the more memorable advertising campaigns in recent memory by floating a giant rubber ducky down the Thames River through central London.

The 50 foot tall, inflatable duck was an advertising campaign for the company's "FUNdation," which has a mission of, um, combating "the current happiness recession" in Great Britain.

It began its journey at the West India dock, floated past Canary Wharf and under the London Bridge, all in the name of fun.

Why not?

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