For nine seasons, caustic New Yorker Anthony Bourdain hosted the Travel Channel's "No Reservations," a show about traveling the world and eating the weird foods that people cook there. It all came to end Nov. 5 with a series finale set in Brooklyn, at which time Bourdain unleashed a chain of harsh tweets protesting the channel's decision to include shots of Cadillac cars in the show's promos. For example:
If you blow your load on a #cadillac dashboard it wipes clean off!— Anthony Bourdain (@Bourdain) November 6, 2012
There's a dead prostitute in the trunk of my #Cadillac— Anthony Bourdain (@Bourdain) November 6, 2012
Bourdain explained himself Monday in Tumblr post called "Fighting Mad," saying that the Travel Channel had included Cadillac product placement in episodes of "No Reservations" without his consent [beware of expletives]:
Bourdain emphasized that he had an agreement with the Travel Channel not to participate in such endorsements:
Authenticity is an important element to Bourdain's public persona; the host has often railed against the supposed artificiality of modern culinary personalities like Rachel Ray and Emeril Lagasse. Explains Jalopnik's Matt Hardigree:
Though he's still pretty angry at the Travel Channel, Bourdain did issue an apology to makers of Cadillac cars saying, "I apologize to the guys on the production line at Cadillac, for finding the thing YOU make, and I have no doubt, are very proud of, in the middle of a rancorous disagreement."