The next time you're browsing the popular picks aisle at Borders (or clicking around on Amazon), the book you take home may say more about you than just your preference for paperback romances or historical non-fictions.
Among the most highly engaged voters on either side of the spectrum Noam Chomsky's Failed States (liberal) and Ayn Rand's Atlas Shrugged (conservative) are the most popular.
David Sedaris's When You Are Engulfed in Flames and Hunter S. Thompson's Fear and Loathing in Las Vegas are popular with left-leaning users, whereas the Bible and C.S. Lewis's Chronicles of Narnia series are popular with the right. J.K. Rowling's beloved Harry Potter books are firmly in Obama's column.
Liberal books (+21% Obama) Noam Chomsky, Failed States David Sedaris, When You Are Engulfed in Flames Hunter S. Thompson, Fear and Loathing in Las Vegas Elizabeth Gilbert, Eat, Pray Love Joseph Heller, Catch-22 Stieg Larsson, The Girl with the Dragon Tattoo J.K. Rowling, the Harry Potter series Dan Brown, The Da Vinci Code The collected works of William Shakespeare
Left-moderate books (20% Obama to even) The collected works of Dr. Seuss Michal Albom, Tuesdays with Morrie Rhonda Byrne, The Secret Suzanne Collins The Hunger Games Stephanie Meyer, Twilight J.R.R. Tolkien, The Lord of the Rings
Right-moderate books (even to 20% Romney) The collected works of Mark Twain Sun Tzu, The Art of War James Patterson, Cross Margaret Mitchell, Gone with the Wind
Conservative books (+21% Romney) The Holy Bible William P. Young, The Shack C.S. Lewis, The Chronicles of Narnia Ayn Rand, Atlas Shrugged
It's become increasingly obvious that a stratified electorate is, in part, encouraged by the numerous sources available to seek out only the news coverage that fits within an already-established worldview. The data uncovered by Trendsetter lays it out in stark terms.
The high-turnout, highly partisan outlets are, unsurprisingly The Nation and Think Progress for the left, and FOX News and the Drudge Report on the right. MSNBC comes in at a fairly moderate +19 percent on the Obama side, while National Journal pulls in a +25 percent Romney audience.
CBS News is the lone organization straddling the middle of the spectrum exactly.
Liberal news sources (+21% Obama) The Nation Think Progress The New York Times NPR Jezebel The New Yorker Gawker Pro Publica The Onion Buzzfeed CNN Wired GQ Washington Post National Geographic
Moderate news sources (20% Obama to 20% Romney) MSNBC Cosmopolitan The Economist Financial Times CBS News USA Today Bloomberg Business Insider Politico
Conservative news sources (+21% Romney) National Journal Wall Street Journal The Weekly Standard National Review Hot Air The Daily Caller FOX News Red State Drudge Report