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What your favorite TV show says about your politics

Posted By GABRIELLE LEVY, UPI.com   |   Nov. 2, 2012 at 12:38 PM   |   Comments

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Nov. 2 (UPI) -- Researchers know more about our preferences than ever before, thanks to heavy dependence on the Internet and online social networks, and in the final moments of the presidential campaigns, they're applying what they know to politics.

Beer has taken an outsize role in the 2012 election, as has television, with millions spent by both sides on thousands of political ads.

The digital media strategist Engage, through their Trendsetter app, slices and dices the online electorate to determine how people are likely to vote based on what TV shows they watch.

According to their findings, The Newsroom is by far the show most likely to attract Obama voters, followed closely by 30 Rock, Modern Family and Game of Thrones. On the flip side, Deadliest Catch snags the Romney voters, followed by American Pickers and ESPN's College Gameday.

The Newsroom, the politics-heavy Aaron Sorkin-helmed drama, also stands out as the show most likely to indicate high voter turnout, whereas Jersey Shore sinks to the bottom.

Liberal shows (+21% Obama)
The Newsroom
30 Rock
Game of Thrones
Modern Family
American Dad
New Girl
Jersey Shore
Saturday Night Live
Battlestar Gallactica

Left-moderate shows (20% Obama to even)
Star Trek
Homeland
Boardwalk Empire
The Walking Dead
So You Think You Can Dance
The Office
The Big Bang Theory
Today
Seinfeld

Right-moderate shows (even to 20% Romney)
CSI:
Dr. Phil
Survivor
Rachael Ray
America's Got Talent
Ghost Hunters

Conservative shows (+21% Romney)
Sons of Anarchy
NCIS
ESPN College Gameday
American Pickers
Deadliest Catch

Network preferences are a more familiar metric, with MSNBC and PBS as the heavy favorites for highly engaged liberal voters, and FOX News and FOX Business on the conservative side. MTV watchers (left) and CMT fans (right) bring in the lower turnout crowd.

Liberal networks (+21% Obama)
MSNBC
PBS
Oprah Winfrey Network
MTV
Independent Film Channel
VH1
CNN
HBO
Comedy Central
Bravo

Moderate networks (20% Obama to 20% Romney)
Lifetime
Discovery Channel
TLC
ESPN
Turner Classic Movies
Food Network
SyFy
ESPN U
HGTV
CNBC
The History Channel
The Weather Channel

Conservative networks (+21% Romney)
Country Music Television
FOX News
Great American Country
FOX Business

© 2012 United Press International, Inc. All Rights Reserved. Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent.
2012: Path to the Presidency
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Republican Presidential nominee Mitt Romney greets supporters as he collects donations at a storm relief event at the James S. Trent Arena in Kettering, Ohio, October 30, 2012. UPI/Molly Riley
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