Researchers know more about our preferences than ever before, thanks to heavy dependence on the Internet and online social networks, and in the final moments of the presidential campaigns, they're applying what they know to politics.
Beer has taken an outsize role in the 2012 election, as has television, with millions spent by both sides on thousands of political ads.
According to their findings, The Newsroom is by far the show most likely to attract Obama voters, followed closely by 30 Rock, Modern Family and Game of Thrones. On the flip side, Deadliest Catch snags the Romney voters, followed by American Pickers and ESPN's College Gameday.
The Newsroom, the politics-heavy Aaron Sorkin-helmed drama, also stands out as the show most likely to indicate high voter turnout, whereas Jersey Shore sinks to the bottom.
Liberal shows (+21% Obama)
Game of Thrones
Saturday Night Live
Left-moderate shows (20% Obama to even)
The Walking Dead
So You Think You Can Dance
The Big Bang Theory
Right-moderate shows (even to 20% Romney)
America's Got Talent
Conservative shows (+21% Romney)
Sons of Anarchy
ESPN College Gameday
Network preferences are a more familiar metric, with MSNBC and PBS as the heavy favorites for highly engaged liberal voters, and FOX News and FOX Business on the conservative side. MTV watchers (left) and CMT fans (right) bring in the lower turnout crowd.
Liberal networks (+21% Obama)
Oprah Winfrey Network
Independent Film Channel
Moderate networks (20% Obama to 20% Romney)
Turner Classic Movies
The History Channel
The Weather Channel
Conservative networks (+21% Romney)
Country Music Television
Great American Country