Researchers know more about our preferences than ever before, thanks to heavy dependence on the Internet and online social networks, and in the final moments of the presidential campaigns, they're applying what they know to politics.
Beer has taken an outsize role in the 2012 election, as has television, with millions spent by both sides on thousands of political ads.
According to their findings, The Newsroom is by far the show most likely to attract Obama voters, followed closely by 30 Rock, Modern Family and Game of Thrones. On the flip side, Deadliest Catch snags the Romney voters, followed by American Pickers and ESPN's College Gameday.
The Newsroom, the politics-heavy Aaron Sorkin-helmed drama, also stands out as the show most likely to indicate high voter turnout, whereas Jersey Shore sinks to the bottom.
Liberal shows (+21% Obama) The Newsroom 30 Rock Game of Thrones Modern Family American Dad New Girl Jersey Shore Saturday Night Live Battlestar Gallactica
Left-moderate shows (20% Obama to even) Star Trek Homeland Boardwalk Empire The Walking Dead So You Think You Can Dance The Office The Big Bang Theory Today Seinfeld
Right-moderate shows (even to 20% Romney) CSI: Dr. Phil Survivor Rachael Ray America's Got Talent Ghost Hunters
Conservative shows (+21% Romney) Sons of Anarchy NCIS ESPN College Gameday American Pickers Deadliest Catch
Network preferences are a more familiar metric, with MSNBC and PBS as the heavy favorites for highly engaged liberal voters, and FOX News and FOX Business on the conservative side. MTV watchers (left) and CMT fans (right) bring in the lower turnout crowd.
Liberal networks (+21% Obama) MSNBC PBS Oprah Winfrey Network MTV Independent Film Channel VH1 CNN HBO Comedy Central Bravo
Moderate networks (20% Obama to 20% Romney) Lifetime Discovery Channel TLC ESPN Turner Classic Movies Food Network SyFy ESPN U HGTV CNBC The History Channel The Weather Channel
Conservative networks (+21% Romney) Country Music Television FOX News Great American Country FOX Business