In the video, tweeted out by Giants Steve Weatherford this weekend, defensive end Jason Pierre-Paul carried cornerback Prince Amukamara through the locker room before throwing him into a ice-cold tub of water.
"You stand up for yourself!" a player can be heard shouting in the background as Amukamara climbed out of the tub.
“F–k that n—-r ass, man. He ain’t gonna do sh-t to me, n—-r. F–k that n—-r," Pierre-Paul says in the video.
Coughlin responded to the incident Monday saying:
I'm going to look into it, I'm going to talk to the parties involved. Anything that occurs within this family or within our group should not be a part of any social media aspect. I’m going to address that strongly, and I’ve spent a little time on that this preseason, but I’ll look into it further.
Amukamara himself played down the actions of his teammates:
"I have very (thick) skin. I can take a lot. I have never had a brother, so just having older brothers like this, I just know it is not personal. If it was personal or felt threatened, I definitely would have addressed it way earlier, so I know it is not."
In an interview with the Newark Star-Ledger, however, the second-year player wondered why he might have been targeted.
“Yeah, um, well, I mean, I just don’t get it. I don’t understand the rules,” he said. “I mean, I’m not a rookie anymore, so I don’t know why I’m getting thrown in the tub. I know it’s all love."
"It was nothing to harm Prince," Pierre-Paul said in an interview. "Me and Prince are family. All these guys in the locker room are family. I would never try to hurt one of my teammates."
Weatherford apologized and deleted the video tweet Sunday:
In an interview with ProFootballTalk.com, NFL rep Greg Aiello said the league wouldn't investigate, calling the incident a "club matter."
But CBS sports columnist Gregg Doyel argues that hazing rituals are a pervasive and "malignant" part of the NFL.
It's mind-boggling that grown men--professionals, earning hundreds of thousands of dollars at the very least--would still carry on like drunken frat boys or insecure high school cowards. And it's mind-boggling that their employers, representing franchises worth upwards of a billion dollars, allow it to happen.
"This is not boys being boys," says Kevin Manahan in USA Today. "And those who say so probably haven't been in an NFL locker room, where even on the tightest of teams, there are politics and pecking orders and bullies and quiet kids."
Notable deaths of 2014 [PHOTOS]
Soviets call Reagan joke 'dangerous' [ARCHIVE]