Best known for their 1980 hit "Whip It," Devo is out with a new single, due August 25, called "Don't Roof Rack Me, Bro! (Seamus Unleashed)." The album cover art features a terrified Seamus atop a car, with Romney in the driver's seat.
In case you missed it, Mitt Romney and family once tied Seamus' carrier to the top of a car while on a 1983 vacation to Canada, even leaving him up there after he "had the runs," Ann Romney said in an April interview with Diane Sawyer.
Devo says the song points to an inherent lack of warmth in the presidential candidate.
"This isn't a red-state thing or Devo stumping for Obama," band member Jerry Casale told Rolling Stone.
"But I think any animal lover that hears the story will learn so much about the character flaw of Romney. It's just a deal-breaker about the man. My God, the world is a scary place with seven billion people. What you want in a leader is a guy with some humanity at his core. I just don't feel that Mitt does," Casale said.
The band has also created a Web site, "Remember Seamus," where you can familiarize yourself with Seamus' story and buy Seamus t-shirts. The site also asks visitors to "make 2012 the year where animals like Seamus are valued and honesty is praised."
A Seamus-inspired iPhone game called the Crate Escape is on its way, in which players can try to free the dog from the crate on top of Romney's car.
According to the Guardian, the Romney family has maintained that Seamus loves a roof ride.
"He would see that crate and, you know, he would, like, go crazy because he was going with us on vacation," Ann Romney has said.
"It was to me a kinder thing to bring him along than to leave him in the kennel for two weeks."