The shirt retails for $24.99 and because it is only sold to women, some people argue that it's unfair to associate successful female athletes with the stereotype of money-hungry "gold diggers."
"Was there not another more positive, inspiring phrase Nike could have printed on these women's tees?" Yahoo blogger Joanna Douglas asks, pointing out that women participating in this year's London Olympics won twice as many medals as men.
Online store World Soccer Shop sells the t-shirt with the description, "We aren't saying they're gold diggers - we're just saying they're out for the gold! What's wrong with that?" The shirt also sells at national retailers like Footlocker and Sports Authority.
Nike issued this response:
Jezebel says they're "divided" over the controversy but ask, "Have we really come far enough in terms of gender equality that it's totally cool for a massive corporation to joke about women athletes being gold diggers? Or is it just an "ironic" reappropriation of the phrase?"
One comment on Nordstrom.com, one of Nike's retailers, wrote "Why are you selling this shirt? The message is disgusting, disgraceful, degrading and extremely disrespectful. If it's all in good fun, why isn't the shirt available in men's sizes?"
"I agree it is sexist and degrading for women. On the other hand, no one is forcing you to buy it. If you don't like it don't buy it!" responded another commenter.