U.S. Open Golf 2012: Rickie Fowler's youthful, colorful style shakes up golf

Posted By KATE STANTON, UPI.com   |   June 15, 2012 at 10:47 AM   |   Comments

4 of 4
| License Photo
June 15 (UPI) -- It won’t be hard to spot Rickie Fowler at the U.S. Open this week.

Usually dressed in flamboyant hues, longish hair peeking out from the Puma cap on his head, the 23-year-old California native has added a touch of candy-colored whimsy to the traditionally pastel and khaki aesthetic of the golfing world.

In fact, Fowler’s penchant for neons and tropical colors, the Cleveland Plain Dealer wrote, “could shame a leaden sky with what amounts to a ground-level sunset.”

His Justin Bieber-esque haircut, rainbow shoe collection and ostentatious fashion sense have inspired a legion of young middle school-aged golf fans, who often show up to golf tournaments in Fowler-inspired get ups.

"If I can influence and attract a younger generation to golf and kind of help make it cool in their eyes," Fowler said of his fans in May, "yeah, I definitely want to have that kind of impact and help grow the game."

(Photo courtesy Keith Allison/Flickr)

Even Puma’s sponsorship of Fowler is considered uncharacteristic in a sport companies like Nike are more traditionally represented.

Fowler isn’t a bad player either. He turned pro in 2009 and was named PGA Tour Rookie of the Year in 2010. He is competing against the likes of Tiger Woods and Phil Mickelson at the Olympic Club this week.

According to PGA coach and UPI contributor Stephen Moskal, Rickie Fowler is a member of the PGA’s so-called “young guns club,” a cohort of flashy, under-30 pro-golfers who are shaking up the sport.

Before last year’s U.S. Open, Fowler appeared alongside fellow PGA tour golfers Ben Crane, Bubba Watson and Hunter Mahan as boy band “The Golf Boys,” in a goofy mock music video called “Oh Oh Oh” for charity that garnered more than 4 million hits on YouTube.

Writing for the San Francisco Chronicle, Scott Ostler notes that Fowler and company are changing the nature of a very conservative game.

“It's a new concept in golf: The PGA Tour as frat house. Phi Slamma Whamma?” Ostler posits.

© 2012 United Press International, Inc. All Rights Reserved. Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent.
Most Popular
Why the fake braces trend may be dangerous for users Why the fake braces trend may be dangerous for users
Jared Leto 'stopped eating' for his 'Dallas Buyer's Club' role Jared Leto 'stopped eating' for his 'Dallas Buyer's Club' role
Gisele Bundchen, Tom Brady drop $14M on Manhattan home Gisele Bundchen, Tom Brady drop $14M on Manhattan home
Kelly LeBrock arrested for DUI Kelly LeBrock arrested for DUI
Brandi Brandt faces drug charges in Australia Brandi Brandt faces drug charges in Australia
Trending News
Around the Web