And of course, the battle of the memes.
Fans of both the Miami Heat and the Oklahoma City Thunder are taking to the Internet and covering photos of players with the now-ubiquitous white lettering that instantly signals snark.
A few winners have begun to emerge, too. Here are some of the fan favorites:
Everybody hates LeBron.
Chris Bosh is a dinosaur.
James Harden's beard.
Celebrity Couples of 2014 [PHOTOS]