J.R. and Bobby Ewing, of the iconic Ewing family in the show Dallas, stare up at the Texas skies from a 5-acre "earthscaping" installation.
JetBlue teamed up with TNT, on whose airwaves the show will return after a 23-year hiatus, to create the enormous advertisement.
According to JetBlue's blog, the installation required 20 tons of mulch, 10 tons of sand, 6 tons of rock, limestone, prairie hay, crushed pecan shells and--it had to be done--the Terra Blues blue potato chips the airline serves on every flight.
The "living billboard," created by earthworks artist Stan Herd, features the faces of Dallas stars Larry Hagman and Patrick Duffy, both of whom are returning to the revamped series, as well as the iconic Southfork Ranch arch.
Premiering on TNT for the first time since the original series went off the air in 1989, Dallas checks in on the Ewings as the younger generation navigate their family's legacy. Fans of the old favorite and curious newcomers alike can anticipate familiar faces from the original cast reprising their roles, as well as a slew of new stars taking on the role of the grown-up Ewing children.
The installation will be in place through July.