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Lego drops no-politics policy for bulk purchases

By Daniel Uria   |   Jan. 13, 2016 at 12:50 PM

JUTLAND , Denmark, Jan. 13 (UPI) -- Lego released a statement on Wednesday announcing a change in its policy regarding bulk purchases of Legos.

The statement reversed the company's policy, which previously rejected bulk purchases of Legos if they were to be used to make a political statement.

The move comes after controversy surrounding Chinese artist Ai Weiwei, who had a bulk order denied by the company in October.

"As of January 1st, the Lego Group no longer asks for the thematic purpose when selling large quantities of Lego bricks for projects," the statement read. "Instead, the customers will be asked to make it clear - if they intend to display their Lego creations in public - that the Lego Group does not support or endorse the specific projects."

Weiwei seemingly responded to the move by posting a photo of a young boy clipping Legos onto his hair, mustache and beard, accompanied by a timeline of his bulk order request.

He also responded more directly in a statement to the BBC saying, "I think Lego made a good move, I think this would be a small victory for freedom of speech."

LEGO June 2015Ai Weiwei Studio began to design artworks which would have required a large quantity of Lego bricks to...

Posted by Ai Weiwei Camps on Wednesday, January 13, 2016
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