The campaign was organized by a group of Qatari women committed to "promoting modesty in all public places and preventing immoral behavior," the local daily Al Sharq reported.
Modest dress, according to the "reflect your respect" campaign, equates to "covering from shoulders to knees" and advises that "leggings are not pants."
Campaign organizer Om Abdullah explained to Al Sharq "We do not want our children to get used to these behaviours that pose a threat to the identity of the new generations, and our goal is to instill in our children pride in their local and religious value."
The modesty campaign, she said, is also intended to put traditionalists at ease while out and about. "One immediate issue is the fact that wearing clothes considered as an abrasion of modesty in public places has prevented many families from frequenting these places, which deprived them of enjoying relaxation in their own country."
It is unclear how the modesty campaign would be modified for the World Cup in Qatar in 2022.