facebook
twitter
rss
account
search
search
 

100 million Facebook users in India

India is now Facebook's second-largest market after the United States.
By Ed Adamczyk   |   April 9, 2014 at 3:26 PM   |   Comments

NEW DELHI, April 9 (UPI) -- Facebook users in India reached the 100 million mark, the company said Wednesday, now its second-largest market after the United States.

The social networking business has had India in its plans to make it the world’s largest market in terms of users. The fast pace of growth in mobile and data services in India made the target easier; nearly 84 percent of Facebook users in India access Facebook on mobile devices.

“We’ve only just begun. Facebook’s mission is to give people the power to share,” said Facebook India’s Kevin D’Souza, noting a partnership, internet.org, with the aim of connecting five billion people around the world.

“India is an exciting market for us because we are at the start of the data boom. We have found that the primary reason for Indians to subscribe to data is to get on Facebook,” said Facebook Vice President Vaughan Smith.

A challenge for the company, though, is to grow its advertising revenue in line with the user growth.

“When we started in India four years ago, people asked whether someone really advertised on our platform. Now marketers use Facebook as a strong platform,” said Kirthiga Reddy, head of Facebook India.


[Hindu Business Line]

Follow @adamczyk_ed and @UPI on Twitter.
Contact the Author
© 2014 United Press International, Inc. All Rights Reserved. Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent.
Recommended UPI Stories
Featured UPI Collection
trending
2014: The Year in Music [PHOTOS]

2014: The Year in Music [PHOTOS]

Most Popular
1
The FBI announces completion of facial recognition program The FBI announces completion of facial recognition program
2
Identical twin linked to 2004 rapes by new DNA test Identical twin linked to 2004 rapes by new DNA test
3
U.S. Air Force orders more RQ-4 Global Hawks U.S. Air Force orders more RQ-4 Global Hawks
4
Ohio school bus driver killed saving girl Ohio school bus driver killed saving girl
5
New York state may legalize recreational marijuana by next year New York state may legalize recreational marijuana by next year
Trending News
Video
x
Feedback