Earth Hour asks everyone to turn lights off for awareness

World Wide Fund for Nature (WWF) is a non-profit organization dedicated to promoting nature conservation, sustainability, and climate change awareness.
By Aileen Graef   |   March 27, 2014 at 5:35 PM   |   Comments

March 27 (UPI) -- The Earth Hour campaign is a movement to have all the lights around the world turned off for an hour to call attention to the effects of climate change.

The campaign was created by the WWF and will start in New Zealand on Saturday night at 8:30 p.m local time. I

n previous years, WWF has led businesses, homes, and landmarks across the world in turning off their lights for Earth Hour. They hope to increase participation even more this year.

"Earth Hour is just a symbolic one hour of turning off the lights and it's telling everybody in the world you have the power to change the world and you can exhibit it in just that one hour by turning off the lights," said WWF Director of Communications Sourav Roy.

"Essentially, it's the largest civil society movement, a conservation movement, which inspires everyone at the grassroots level to do their but and it starts with the first symbolic action of switching off the lights. Then you can go down in more depth and detail in conservation projects around the world."

[HuffPost Live]

Follow @AileenGraef and @UPI on Twitter.
Contact the Author
© 2014 United Press International, Inc. All Rights Reserved. Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent.
Recommended UPI Stories
Most Popular
Last hostages freed, suspects arrested in Harvey, Ill.
New York Post defies #ISISMediablackout with graphic James Foley cover
American photojournalist James Wright Foley executed by Islamic State
Father of 'affluenza' teen charged with impersonating cop
North Korea insults John Kerry on his appearance
Trending News