" We agree that some of our models are too thin, and it's something we are going to look over," Bringevall said in an email message this week. "This is a very important issue for us and something we are working to improve."
Critics have said the models in H&M's fall campaign, a collaboration with French designer Isabel Marant, don't appear to be healthy, TheLocal.se reported Thursday.
"It's obvious that several of these women have [a body mass index] below 18.5. I don't know if they fixed it with Photoshop but it looks terrible. No one can tell me these are healthy women. No way," said Israeli fashion photographer Adi Barkan referring to a Israeli law requiring models to have a BMI of 18.5 or more.
"We do not work with models who are noticeably underweight," Bringevall said in her email, which was sent to the Expressen newspaper Wednesday.
"It is too early too say concretely what will be done. This is a very important question for us. But on the other hand we do not think BMI is a reliable measure to guarantee images with a healthy body image."