The Daily Telegraph reported Sunday a straw poll indicates parents will dole out about 112.50 pounds (about $175) per child this holiday season. The unscientific poll of 52 Mumsnet users, for ToyNews magazine, found a quarter of them said they would spend more on children's presents this year than last year.
Britons spend about a billion pounds ($1.6 billion) on toys each Christmas, the British newspaper said.
Joanna Leapman, 41, of Eynsford, Kent, said she'll be a bit more generous than the national average, but will not spend not more than 150 pounds (about $235) on each of her children, ages 6-11.
"We don't give the children their presents, Santa does. But these days, even he has to watch his costs," she said.
Gary Pogson, 36, an engineer, and his wife Sarah, 39, a full-time mother, said the Hook couple are watching their spending carefully.
"I draw up the spreadsheet with all our income and outgoings. I make sure we never go over our limits," he said.
The spending limit is higher for others. Manni Walton, 43, a Microsoft worker, said he and his girlfriend would be spending 750 pounds (a bit under $1,170) on each of their three children, ages 1-8.
The Telegraph said the Toy Retailers Association's "dream dozen" of gifts expected to be the most popular this year includes just one under 20 pounds ($31). Experian Hitwise analysts project the three most popular gifts will be the LeapPad Explorer electronic tablet, the Lego Ninjago Fire Temple and the Fireman Sam Pontypandy Rescue Set.
Celebrity Families of 2014 [PHOTOS]