April 29 (UPI) -- Yik Yak, the hyper-local social media app once popular on high school and college campuses, is closing, its founders said in a blog post Saturday.
The app skyrocketed to popularity with young people in 2014. It allowed users in a defined geographic location like schools and campuses to post messages, videos and photos anonymously to anyone else in their "herd." At the height of its popularity, Yik Yak was the third-most frequently downloaded application for cellphones.