General Mills to label GMO ingredients on packaging

By Marilyn Malara   |   March 19, 2016 at 2:03 PM

WASHINGTON, March 19 (UPI) -- General Mills will begin labeling genetically modified ingredients on its food packaging after Congress failed to develop a solution to the ongoing labeling debate.

The food giant's COO, Jeff Harmening, announced Friday it will begin following the state of Vermont's new GMO labeling law -- set to go into effect in July -- across the nation. General Mills is the second major food company to do so after Campbell Soup Co.

"We can't label our products for only one state without significantly driving up costs for our consumers and we simply will not do that," Harmening wrote in a company blog post. "The result: consumers all over the U.S. will soon begin seeing words legislated by the state of Vermont on the labels of many of their favorite General Mills products," he said.

General Mills maintains its belief that GMOs are not a health or safety concern based on several studies and continues to push for a national labeling standard.

Earlier this year, Campbell Soup announced it would be the first major food brand to label GMO ingredients. The company also supports national GMO labeling standards as to streamline its processes nationwide, opposing a state-by-state solution.

"Put simply, although we believe that consumers have the right to know what's in their food, we also believe that a state-by-state piecemeal approach is incomplete, impractical and costly to implement for food makers. More importantly, it's confusing to consumers," Campbell said in a company statement in January.

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