SAN FRANCISCO, July 2 (UPI) -- Burger King is trying to let its gay customers have it their way with a new sandwich called the "Proud Whopper."
The gay-pride burger is being sold at one Burger King restaurant in San Francisco on Market Street through Thursday. The sandwich is served in a rainbow-colored wrapper that reads, "We are all the same inside."
"It showcases who we are as a brand," Fernando Machado, senior vice president of global brand management at Burger King, told USA Today. "It shows how we, as a brand, believe in self-expression."
The Market Street Burger King sold Proud Whoppers last weekend during San Francisco's gay pride parade and handed out rainbow Burger King crowns.
The burger sells for $4.29 and the only way it differs from the traditional Whopper is its wrapper.
Proceeds from the burger will be donated to scholarships for LGBT high school seniors graduating in 2015.