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Burger King introduces 'Gay Whopper' in San Francisco for limited time

The "Proud Whopper" is being sold through Thursday at one Burger King restaurant on Market Street.
By Evan Bleier   |   July 2, 2014 at 12:23 PM   |   Comments

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SAN FRANCISCO, July 2 (UPI) -- Burger King is trying to let its gay customers have it their way with a new sandwich called the "Proud Whopper."

The gay-pride burger is being sold at one Burger King restaurant in San Francisco on Market Street through Thursday. The sandwich is served in a rainbow-colored wrapper that reads, "We are all the same inside."


"It showcases who we are as a brand," Fernando Machado, senior vice president of global brand management at Burger King, told USA Today. "It shows how we, as a brand, believe in self-expression."

The Market Street Burger King sold Proud Whoppers last weekend during San Francisco's gay pride parade and handed out rainbow Burger King crowns.

The burger sells for $4.29 and the only way it differs from the traditional Whopper is its wrapper.

Proceeds from the burger will be donated to scholarships for LGBT high school seniors graduating in 2015.


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