"FedEx has a responsibility to do more and to respond to the ongoing reputational damage generated by this controversy, reminiscent of Aunt Jemima, blackface and other racist uses of African American people and heritage," Sister Valerie Heinonen of Mercy Investment Services told USA Today.
"The issue isn't going away -- nor should it."
Mercy Investment Services is one of a consortium of investment firms that filed a shareholder proposal in April asking FedEx to reconsider its relationship with Dan Snyder's football team, lest it suffer "reputational damage." The firms went public with their proposal yesterday after the U.S. patent board canceled the team's six federal trademarks on grounds of disparagement.
Despite the increasing controversy, FedEx is actively staying quiet about Washington's team name.
Smith is also a member of Redskins ownership.
"FedEx doesn't think this is a particularly important issue," said Reed Montague, sustainability analyst at Calvert Investments, one of the firms asking FedEx to weigh in.
"We do. How can you put a price on human value?"