The star, along with Democratic National Committee Finance Chairman Henry Munoz III, announced the formation of the Latino Victory Project, jumpstarting their efforts with the endorsement of seven candidates.
The group's aim is to bring Latino representation in Congress and in state offices in line with the the 17 percent of the United States population that identify as Hispanic. Among seated elected officials, there are two Latino governors, three senators and 25 members of the House of Representatives.
“These numbers clearly aren’t representative of today’s American landscape,” Longoria said Monday. “And we want a political landscape to match those identities.”
LVP identifies as non-partisan, but the first round of endorsements of its fundraising arm went to Democrats: Amanda Renteria, Rep. Joe Garcia, D-Fla., Rep. Pete Gallegos, D-Texas, and Rep. Paul Ruiz, D-Calif., all running for Congress; Leticia Van De Putte, the Democratic candidate for lieutenant governor in Texas, Nevada Assemblywoman Lucy Flores and Providence Mayor Angele Taveras, running for Rhode Island governor.
“Neither major political party can dispute that one of America’s fastest-growing populations is dramatically underrepresented in all aspects of our public life," LVP President Cristobal Alex said. “The candidates who were supported by its PAC today hold positions that reflect the values of the Latino community: immigration reform, education, a clean environment and access to quality healthcare. Those candidates were selected without regard to party, and the PAC will support others in the future who hold these same positions on these issues.”