The national magazine High Times and the local weekly magazine Westword sued the state of Colorado Monday because of rules stating recreational marijuana stores can advertise only in publications aimed at a readership over the age of 21, the Denver Post reported Wednesday.
The lawsuit argues the rules, which also apply to outdoor and broadcast advertising, are restrictions of free speech, and notes there are no similar restrictions on medical marijuana businesses.
It marks the first time the state's advertising rules have been challenged in court.
Westword's latest issue includes nine examples of businesses announcing they are open for recreational marijuana sales, or soon will be, the Post said.
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