Jessie Alexander, 41, has been accused of telling Palm Beach store owners that she was a producer with FOX 29 and could get them international exposure and publicity on a fake television special called "The Best of South Florida" for a fee $3,500, the South Florida Sun Sentinel reported.
Victims of the scheme were told their businesses would be featured on a 30-minute special set to air in May 2013, a DVD of the show, a special event at the Breakers and press releases about the project sent to 60,000 media outlets.
Alexander allegedly brought in at least $23,000 from Palm Beach County business owners through the scheme, Palm Beach police spokesman Fred Hess said.
"This was not a low-caliber scam," Hess said. "This was somebody who was going after the big bucks."
Alexander was arrested on fraud charges Tuesday and was released Wednesday.