Forty-five percent of Americans in the April 11-14 poll said they were being patriotic or altruistic regarding the national economy in seeking to "buy American," the New Jersey-based poll reported Tuesday.
Those shoppers said it was more important to them to create and keep jobs in the United States than the safety, quality or price of goods, the poll showed.
Of those who sought to purchase American-made items, 32 percent said they did so to support the country or to be patriotic, and 31 percent said they did so to keep jobs in the country. Twenty percent said buying domestic products is good in general for the national economy.
Thirteen percent of Americans said specific attributes -- including a perception of higher quality -- of U.S. products were their reason for buying American, and 3 percent cited concerns about the quality or safety of foreign goods.
Forty-five percent of Americans said they made a special effort to buy domestic goods in recent months, while 54 percent said they have not tried to do so.
The poll's results were based on telephone interviews with a random sample of 1,012 adults aged 18 and older living in the 50 U.S. states and the District of Columbia.