Tablet owners reading more publications

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RESTON, Va., Oct. 17 (UPI) -- Nearly 2 in 5 U.S. tablet owners read newspapers and/or magazines on their device, with 1 in 10 reading publications almost daily, a survey found.

The poll by comScore for the three-month period ending August 2012 found 37.1 percent of tablet owners read a newspaper on their device at least once during the month, with 11.5 percent of tablet owners reading newspapers almost every day.

Kindle Fire users displayed the strongest activity in reading newspapers and magazines on their device, a comScore release said Wednesday.

"Tablets are fundamentally redefining how people consume news and information, with the format more conducive to reading longer form content than PCs or smartphones," Mark Donovan, comScore senior vice president of mobile said.

"In the case of online newspapers, tablets are now driving 7 percent of total page views, an impressive figure considering the relative infancy of the tablet space."

Magazines and periodicals showed even higher readership rates than newspapers with 39.6 percent of tablet owners reading magazines on their device during the survey period, comScore said.

Across both newspapers and magazines readers were significantly more likely to be male, while people between the ages of 25-34 represented the highest share of readers, the survey found.