Raymond P. Perry, 70, the CEO and president of Arriba, was piloting the copter when it crashed about 6 miles south of Camp Verde en route to the Scottsdale Airport from Sedona Saturday, The Arizona Republic, Phoenix, reported Sunday.
Perry was listed as an owner of the helicopter, along with Donna J. Perry, Arizona Corporation Commission records show.
The other victims were identified as Karen Stinn, 68, and Mike Dunaway, 63, and his wife, Linda Dunaway, 64.
Federal Aviation Administration spokesman Ian Gregor said the FAA and National Transportation Safety Board would investigate the crash.
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