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Facebook acquires Israeli start-up

The sun peaks over the sign marking the Facebook Inc. campus in Menlo Park, California on May 18, 2012. Facebook opened to Nasdaq trading in the largest-ever Internet IPO that values it above $100 billion. UPI/Terry Schmitt

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Published: June 19, 2012 at 7:37 AM

MENLO PARK, Calif., June 19 (UPI) -- Facebook said it has acquired Face.com, an Israeli start-up that developed facial recognition technology for Web sites and mobile applications.

The deal was worth $100 million, sources told The Jerusalem Post.

The Israeli company has released two apps used on Facebook called Photo Tagger and Photo Finder.

A statement released by Facebook Monday said the deal "simply brings world-class team and long-time technology vendor in house."

The Israeli company is Facebook's second Israeli acquisition, the Post said. In March 2011 it purchased Snaptu, which provides applications that allow ordinary mobile phones easy access to social networks, for $70 million, the Post said.

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