TBS teams up with Funny or Die

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LOS ANGELES, May 16 (UPI) -- America's Turner Broadcasting says it is taking a minority equity stake in the online comedy Web site Funny or Die.

Created in 2007 by actor Will Ferrell, writer/director Adam McKay and writer Chris Henchy, the Web site is a popular destination for scripted original comedy video clips.

"While we are incredibly excited about how this partnership will catalyze our growth and make Funny or Die an even better place for comedic talent, we are even more excited about the opportunities this will open up to brands and advertisers to create far-reaching, hilariously funny cross-platform content and messaging," Dick Glover, president and chief executive officer of Funny or Die, said in a statement. "TBS, Adult Swim, Turner Digital Sales and the rest of the Turner organization are a fantastic fit with us in all ways. Plus, we are instantly gaining an even larger sales staff, something it would take us years to develop. This is very cool."

"We're thrilled by our acquisition of Turner," joked McKay. "We're now taking a long hard look at Viacom. These are heady days over here at Funny or Die."