The New York-based human rights group said Phil Parkinson, the founder of The Circuit Factory gym in Dubai, has apologized and removed the image of a railroad leading to Auschwitz-Birkenau with the slogan, "Kiss your calories goodbye." The photo was one of 10 images Parkinson had posted on Facebook as part of an ad campaign.
ADL's national director, Abraham Foxman, a Holocaust survivor, said the apology is "welcome and appropriate."
"However, we are increasingly troubled by both the ignorance and mindset of a generation that appears to be so distant from a basic understanding of the Holocaust that it seems acceptable to use this horrific tragedy as a gimmick to bring attention to promoting losing weight," Foxman said Friday in a release.
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