Celebrities and others have taken to Twitter to denounce the company's action, ABC News reported. Actress Mia Farrow is supporting a boycott.
Numerous tweets have come from Russell Simmons, the chairman for the Foundation for Ethnic Understanding. He told Lowe's in one tweet, "U endorse hate. U may be held accountable we will promote a boycott if they don't reinstate campaign and apologise #allamericanmuslim."
He also promised, "I will sic every civil rights agency on @lowes until they straighten this out," ABC reported
"All-American Muslim" focuses on Muslim families in the Detroit area. ABC said some conservative groups have objected to show, including the Florida Family Association, which started a campaign to get Lowe's to drop its advertising.
The group called the show "propaganda that riskily hides the Islamic agenda's clear and present danger to American liberties and traditional values," ABC reported.
In a statement on its Facebook page, Lowe's conceded, "We've managed to make some people very unhappy."