facebook
twitter
rss
account
search
search
 

Curbs on advertiser Web tracking proposed

Feb. 12, 2011 at 11:38 AM   |   Comments

WASHINGTON, Feb. 12 (UPI) -- A U.S. congresswoman wants to restrict online advertisers' tracking of users' Web surfing.

The "Do Not Track" bill introduced Friday by Rep. Jackie Speier, D-Calif., would let the Federal Trade Commission force advertisers to honor the wishes of users who choose not to be tracked for marketing, the Los Angeles Times reports.

The FTC would have 18 months to draft regulations ensuring that users could "effectively and easily" choose not to have their online behavior tracked or recorded.

Speier also introduced a companion bill giving consumers more control over financial information gathered by banks. It would bar financial institutions from sharing consumers' information without their express approval.

"These two bills send a clear message -- privacy over profit," Speier said. "Consumers have a right to determine what if any of their information is shared with big corporations, and the federal government must have the authority and tools to enforce reasonable protections."

© 2011 United Press International, Inc. All Rights Reserved. Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent.
Most Popular
1
Lockheed Martin, Roketsan collaborate on F-35 cruise missile Lockheed Martin, Roketsan collaborate on F-35 cruise missile
2
GenDyn UK picks Lockheed Martin for vehicle turrets GenDyn UK picks Lockheed Martin for vehicle turrets
3
Survey: Harvard Law grads earn the most of any grad school in the country Survey: Harvard Law grads earn the most of any grad school in the country
4
China overhauls legal system, at least on paper China overhauls legal system, at least on paper
5
Thailand orders more aircraft from Airbus Helicopters Thailand orders more aircraft from Airbus Helicopters
Trending News
Around the Web
x
Feedback