Bush spoke to an audience Monday about his standing by decisions he made as president and encouraged the audience to be true to their principles and live life to the fullest, The Fort Worth Star-Telegram reported Tuesday.
"Every single day, I was honored to be your president by bringing honor and dignity to the office," Bush told more than 11,000 people as the keynote guest of the Get Motivated business seminar.
"It's so simple in life to chase popularity, but popularity is fleeting," said Bush, who wallowed in low approval ratings during his second term. "It's not real."
Get Motivated is the latest version of Peter and Tamara Lowe's seminars featuring celebrities delivering motivational, optimistic nuggets.
Bush joins a long line of presidents, including his father, George H.W. Bush, as well as Bill Clinton, Ronald Reagan and Gerald Ford, who were speakers at Lowe seminars.
Other speakers at Monday's event included former New York Mayor Rudy Giuliani, former Secretary of State Colin Powell and motivational speaker Zig Ziglar.