With Super Tuesday a day away away, Donald Trump got a series of endorsements Monday from NASCAR's CEO plus a handful of current and former drivers.
Trump took to his prolific Twitter account bright and early Tuesday to crow about the support.
Donald J. Trump (@realDonaldTrump) March 1, 2016
So it's not surprising Trump is pleased with the support. But did he take it too far?
This is Brian France. He's NASCAR's chairman and CEO. Brian's grandfather, Bill France Sr., founded NASCAR back in 1948 and it's still a closely held family operation.
On stage with France at the rally were the NASCAR drivers, led by former superstar Bill Elliott, a two-time Daytona 500 champion. Over the span of his career, Elliott racked up NASCAR's Most Popular Driver Award 16 times, consistently beating out legends like Richard Petty and Dale Earnhardt Sr.
But the announcement created the growing impression that NASCAR itself was endorsing the candidate.
Monday night after the Trump rally, Lemonis didn't mince words on his Twitter account.
There is no place for politics/any political endorsements in any business. Your customers and employees should have their own mind. #period— Marcus Lemonis (@marcuslemonis) March 1, 2016
NASCAR spokesman David Higdon tried to create some political distance saying this was a "Private personal decision by Brian [France]."
The people of South Carolina are embarrassed by Nikki Haley!— Donald J. Trump (@realDonaldTrump) March 1, 2016