JERUSALEM, June 5 (UPI) -- Boxes of condoms promoting Israel as an ideal travel location were received with disgust at a tourism event in London.
Travel agents from all over the world attended the venue, where Israeli Ministry of Tourism officials as well as Israeli travel agents and organizations sought to encourage tourists to visit Tel Aviv, The city is currently commemorating its 100th anniversary.
According to a report on the Ynetnews Internet site Friday, boxes of condoms labeled "come and visit Tel Aviv," were given to participants as they exited the event.
The condoms were packed in a box used by a reputable Dead Sea cosmetics firm, used to market cosmetics, the Web site said, quoting one of the agents. "Some thought they were beauty supplies and brought them home to their wives. They were appalled when they opened the package," another official said.
On its part, Israel's Ministry of Tourism issued an apology saying it will investigate the incident. "This was an initiative contrary to our policy," the statement said.