Group: 'Dolphin-friendly' label misleading

LONDON, Aug. 13 (UPI) -- Greenpeace campaigners charge canned tuna labeled "dolphin-friendly" in countries like Great Britain is misleading due to destruction of overlooked species.

In a report titled "Tinned Tuna's Hidden Catch," the conservation group says while the labels indicate no dolphins were injured in the tuna-catching process, they do not inform the buyer of the full impact of such commercial fishing efforts, The Times of London reported Wednesday.

The campaigners say that 10 percent of the fish caught with fish aggregation devices and purse seine nets are not tuna. Such accidental catches result in nearly 100,000 tons of unwanted fish being caught each year worldwide.

The Greenpeace report does credit Sainsbury's supermarkets throughout Britain with offering the most sustainable tuna, while it names Princes manufacturing group as one of the least sustainable.

The Times said the conservationists are asking for a new label for tuna products that offers consumers a full description of the product's true impact on the marine ecosystem.