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WASHINGTON, July 9 (UPI) -- Observers reportedly have different opinions on the effectiveness of the rapid expansion of U.S. political campaigns onto the Internet.
Some believe it can have a truly viral effect, reaching undecided voters and pushing them to the voting booth in November. Others feel it only preaches to the converted among like-minded people, the Arizona Republic reported Wednesday.
Brigham Young University Professor Richard Davis says for example that Democrat Barack Obama's presidential campaign has made more effective use of social-networking sites like Facebook with a nearly 7 to 1 advantage over Republican John McCain. But Davis cautions that the buzz for Obama may not mean much on Election Day with Facebook users tending to be part of the 18-29 age group which historically has had low rates of voter turnout.
"Many of them are students and so they're more transient," Davis said. "And many don't have the kind of stake in the community that comes with having kids or owning a home."
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