Mobile UPI  |   About UPI  |   UPI en Español  |   UPI Arabic  |   UPIU  |   My Account
Search:
Go

PETA blasts Fox over Super Bowl fiasco

|
|
 
  
Published: Feb. 10, 2008 at 4:36 PM

NORFOLK, Va., Feb. 10 (UPI) -- People for the Ethical Treatment of Animals in Norfolk, Va., called out Fox Sunday for not allowing two of its ads to run during the Super Bowl.

The network turned down the $4.2 million PETA offered to broadcast two commercials targeting Kentucky Fried Chicken, The (Norfolk) Virginian Pilot reported.

The spots were to air during Super Bowl XLII, which had its biggest audience ever with nearly 100 million viewers.

The PETA ads, titled "Kentucky Fried Cruelty," accuse KFC of torturing chickens.

Fox cited a network policy of not airing "viewpoint or issue-advocacy" ads.

PETA sent a letter to Fox officials accusing the network of "misrepresenting its policy" for accepting other types of ads.

"It's ridiculous that the network has no objection to ads that advocate killing animals and eating them," said PETA President Ingrid E. Newkirk. "But it won't give a paid ad with a humane message equal time."

© 2008 United Press International, Inc. All Rights Reserved. Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent.

Order reprints
  
Join the conversation
Most Popular Collections
Notable deaths of 2012 Scripps National Spelling Bee AmfAR Cinema Against AIDS gala
Indianapolis 500 Presidential Medal of Freedom Memorial Day around the nation
Additional Top News Stories
1 of 27
Snigdha Nandipati of San Diego wins Finals of the Scripps National Spelling Bee
View Caption
Snigdha Nandipati of San Diego, California watches confetti rain down as she wins the two-day Scripps National Spelling Bee championship, May 31, 2012, in National Harbor, Maryland. Nandipati successfully spelled the word .* guetapens *, meaning to lure or ambush. UPI/Mike Theiler
fark
If your neighbors ask if you and your wife are into swapping and suggest having a swapping party...
It's a lie
The hot new baffling non sequitur: Marrying yourself, complete with vows and ceremony. Subby is...
Hutt robbery "cowardly." Oh, so I suppose hiring intergalactic bounty hunters is the paragon of...
Across America, more and more cities are trying to regulate garage sales. In other news, some people...
Bank robber caught hiding during a game of duct, duct, goose