Online dating sites battle for business

May 13, 2007 at 7:26 PM

WASHINGTON, May 13 (UPI) -- A bitter feud has broken out among several U.S. online dating Web sites over the issue of rejecting applicants.

The Washington Post reported on the feud, made public in television ads that specifically attack California's eHarmony for rejecting applicants based on an extensive questionnaire.

The campaign by Chemistry.com, an offshoot of Match.com, is aimed at portraying eHarmony as unaccepting and Chemistry as a more open-minded site. The television ads for Chemistry feature men and women wondering why they were turned down by eHarmony.

The Post said eHarmony has begun to fight back, arguing that the site rejects applicants who are married or younger than the minimum age of 21. The site is also fighting an image propounded by Chemistry's ads of eHarmony being selective on racial or religious grounds.

Like Us on Facebook for more stories from UPI.com  
Latest Headlines
Top Stories
Compact cannon for British armored vehicles
Texas man killed in apparent alligator attack
Police arrest N.C. soldier with assault rifle headed to mall photo shoot
North Korean biochemical weapons researcher defects to Europe
Four accused in slave-labor trafficking ring on Ohio egg farm