Frias was the owner of Folha de Sao Paulo newspaper, which also published other leading publications. His other assets included a leading statistical polling firm and an Internet portal.
The Folha owner was revered for his newspaper's refusal to yield to the country's former military regime (1964-1985) by continuing to publish commentaries critical of the dictatorship. However, Frias also allowed for supporters of the regime to voice their opinion in Folha's pages.
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