WTAP-TV in Parkersville, W.Va., reported on the deadly jump, which happened Saturday morning and is the first Bridge Day fatality since 1987.
For one day each year on Bridge Day, it's legal to base-jump off the New River Gorge Bridge in Fayette, the world's second-largest single span arch bridge.
WTAP reported that the jump turned deadly for 66-year old Brian Lee Schubert of California after his parachute either didn't open or opened too late. Schubert was one of 388 jumpers plunging off the bridge for the 27th annual West Virginia Bridge Day Festival.
Notable deaths of 2014 [PHOTOS]