facebook
twitter
rss
account
search
search
 

Expensive TV ads cost candidates

Oct. 4, 2006 at 12:07 PM   |   Comments

PHILADELPHIA, Oct. 4 (UPI) -- A total 11 of the U.S. House of Representatives and U.S. Senate seats sought by Democratic challengers are in districts with high media costs.

The non-partisan Campaign Media Analysis Group said a 30-second ad during a local newscast on a network affiliate in Philadelphia, one of the contested districts, costs about $2,100 -- far more than the approximate $250 in districts like Waco, Texas, where Republican challengers are seeking to take out Democratic incumbents, USA Today reported Wednesday.

While the Democrats are seeking seats in 11 districts with high advertising costs, the Republicans are attempting to take seats in four.

"There are lots of these (competitive) seats in very expensive areas," said Republican pollster Bill McInturff. "It gives incumbents one more modest edge because it's so much harder for challengers to build name ID."

The high costs could spell trouble for the Democrats, as the Democratic National Committee has stored up far less funds than its Republican counterpart for the final stretch into the Nov. 2 midterm elections.

© 2006 United Press International, Inc. All Rights Reserved. Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent.
Most Popular
1
Pakistani leader intimately connected to IS Pakistani leader intimately connected to IS
2
John Wayne Gacy room at Rob Zombie's haunted house angers victims John Wayne Gacy room at Rob Zombie's haunted house angers victims
3
Boston Herald apologizes for 'racist' Obama cartoon Boston Herald apologizes for 'racist' Obama cartoon
4
Court: Democrats don't have to run Senate candidate in Kansas Court: Democrats don't have to run Senate candidate in Kansas
5
Korean NGOs call for social consensus on unification issue
Trending News
x
Feedback