facebook
twitter
rss
account
search
search
 

Some unhappy with N.Y.C. Snapple signs

Feb. 5, 2006 at 11:27 PM   |   Comments

NEW YORK, Feb. 5 (UPI) -- The New York City Education Department calls them public service announcements, but some are calling the signs featuring Snapple-funded athletics as ads.

In 2003, in an effort to gain outside revenue for New York City schools, Mayor Michael Bloomberg signed a deal with Snapple making it the only beverage sold in city schools -- in exchange for benefits including $3 million annually to fund school sports, the New York Daily News reported Sunday.

The current controversy is over what some are calling ads -- signs plastered at bus stops that feature three top city school coaches. The signs also indicate that Snapple funded the creation of more than 138 teams in the Public School Athletic League.

"This crosses the line," said Steve Sanders, a former state assemblyman. "City schools should not be used to enrich a private company."

The city says the signs "highlight the benefits of the Snapple partnership with the Department of Education."

The signs are part of Snapple's year-long "Return the Favor" national campaign, which recognizes everyday people helping other, a Snapple spokesman said.

© 2006 United Press International, Inc. All Rights Reserved. Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent.
Most Popular
1
School accused of using girl as rape bait; girl gets attacked School accused of using girl as rape bait; girl gets attacked
2
Rutgers sophomore Caitlyn Kovacs dead after visit to Delta Kappa Epsilon frat house Rutgers sophomore Caitlyn Kovacs dead after visit to Delta Kappa Epsilon frat house
3
Bill Clinton hints he expects to be grandfather by first of October Bill Clinton hints he expects to be grandfather by first of October
4
Man who raped pit bull puppy sentenced to five years in prison Man who raped pit bull puppy sentenced to five years in prison
5
Man beaten to death with barbell in San Francisco gym Man beaten to death with barbell in San Francisco gym
Trending News
Video
x
Feedback